Jerry Stifelman, Man on a Mission, Founder and Creative Director Between 1993 and 2004, Jerry worked as a brand strategist, creative director and writer for leading brands, including MTV, Banana Republic, DKNY, Mountain Dew, Sprite, Chrysler, Jeep, Sun Microsystems, Puma and Reebok. After a decade in this traditional advertising biz, Jerry, convinced that the truth is your best tool, took his talents and skills to the more sustainable and greener side of marketing where he could work with good-for-the-world brands as well as justice-seeking, environmental and world-changing organizations. When he's not writing, he spends his time mingling and speaking at Green festivals and conferences and can often be seen around town in his utilikilt. Sami Grover, Director of Sustainability, Media Liaison The whirlwind known as Sami Grover arrived in the United States from the UK on a Thursday, joined The Change by Sunday and got married by Friday. A sustainability journalist and environmental activist, Sami has 11 years of experience with environmental organizations. He has also worked in academic publishing, specializing in issues related to sustainability and is a regular contributor to Treehugger.com, the largest and most frequented green lifestyle website on the internet. He has been published in Permaculture Magazine and is currently learning the cool permacultural art of beekeeping. Sami works with our clients to develop sustainability programs and interfaces with the media on their behalf.	PURPOSE The Change helps increase sales growth and raise perceived value for businesses that make the world better. We apply brand-building strategies to help non-profit organizations raise money, recruit members, and change minds. We accomplish the above by devising communication strategies and creating designs to enact them. Our overarching mission is to grow demand for positive change in the world.
	Chelsea Bay, Design Director Chelsea designs Change projects across all media platforms and is especially adept in developing overall graphic schemes that make brands actually look and feel like brands . She also has a lot to say about strategy. Originally from Northern Michigan, her love for the environment grew from playing in the beautiful outdoors there. Prior to The Change, Chelsea created designs for a range of mission-driven companies, including Greenbusiness.net, Brewing Hope, and Food For Thought. She has also worked in publishing as the senior graphic designer at Common Ground Magazine. Motivated by faith, she believes design has the power to raise consciousness, educate, and make changes in our society. And she became a designer to do just that. She is a founder of Furhaha Children, developed to support The Kilimanjaro Joy Foundation orphanage in Tanzania. You can view some of her PAST work at chelsbaydesign.com.	Tracey "Tao" Oliveto, Director of Blogging and Copy Editor Seemingly born with an intuitive understanding of service to others and the planet, Tracey is technically the one who started this whole shebang by osmotically nudging Jerry into free market activism. After years as a nutrition specialist in the Nutrition department at Whole Foods, she became a yoga teacher and yoga therapist and opened Yoga Bliss Studio in Raleigh, NC. Tracey ran her studio as one giant living blog -- continuously inviting students to use their yoga awareness in productive ways, sharing a Manifest Wall of world-changing news and events like Fair Trade Nights and Animal Rights Parties. In addition to running our own blog, taoofchange.com, Tracey communicates in the blogosphere on behalf of clients, does copyediting and consults on specific projects.
	Mary Wible-Brennan, Director of Client Services Mary is the primary interface between our clients and our services. Her first job out of college was for Greenpeace and she's been in the activist sector ever since — logging 15 years working for national environmental groups and community based non profits. Mary's experience includes grassroots lobbying around critical environmental issues. She has been highly involved in special event planning and helped found two well-received community festivals. As Development Director of Durham Community Land Trustees she secured funding and led the organization to implement an Affordably Green building initiative for all new housing. She is the only member of The Change to have injured herself stage-diving.
Rachael Wussow, Designer The youngest yet by far the best-traveled member of The Change, Rachael has spent time in London, Belfast, Morocco, Turkey, the Philippines, Spain and the Yucatan — not to mention a year and a half living with her family in Papua New Guinea. Motivated by her international experiences and her Christian faith, she is committed to using her talents to advocate for social and environmental justice. She's a powerful force and we're happy she's on our side.   Tracy Kondraki, Green Bean Counter Tracy Kondraki wanted to use her business acumen and knowledge of numbers to make a difference instead of just money. She stepped over from the world of printing to becoming a Green Bean Counter, dedicated to providing necessary accounting, bookkeeping and business services to green companies. These services help The Change and her other green clients function optimally while working to better the world. Besides numbers, her other passion are to rescue animals. She shares 10 acres with her husband and a multitude of rescued dogs, cats, goats, pigs (and even four fish tanks). Tracy’s dream is to one day open a full-fledged sanctuary where even more special creatures can go to live out their lives with loving companionship in safety and comfort. She lives just outside of Pittsboro, NC which has an enviably energetic grassroots movement focused on sustainability. Tracy is proud to be a part of it.